Digital Marketing Manager
DIGITAL MARKETING MANAGER
Manufacturing Sector
LOCATION: Nottinghamshire
SALARY: c£60,000 + Bonus Up To £10,000 + Benefits
Do you want to be part of a truly global business, a niche, market leading established organisation which is poised for growth? If the answer is yes, then we want you to look no further and apply for this exciting role.
Kendall Poole Consulting are proud to represent a division of an international manufacturing group in their search for a Digital Marketing Manager. This client has been supplying static earthing and bonding solutions to the hazardous area EX Industries for over 30 years. The remit is aligned to the future vision and you will join a multi-disciplinary senior management team, supporting the development of next generation products through digital marketing. Whilst maintaining the highest standards of SHE for themselves and colleagues, the Digital Marketing Manager is responsible for marketing across the entire product portfolio and identifying innovative ideas for the global business.
The Role:
The Digital Marketing Manager is a generalist role that requires the following skillsets and competences and a solid track record of performance in the following areas:
- Technical articles
- Product demo videos
- Product datasheets and brochures
- Infographics
- Understand the Customer Buying Journey and place appropriate content at the key Customer Buying Journey points
- Website SEO management
- Manage 3rd party publisher communications
- Manage Newson-Gale e-mail campaigns
- Monitoring and adapting content performance based on data capture and analysis with a focus on:- Organic content performance
- 3rd party publisher performance
The Candidate:
- Degree or higher in Marketing with focus on digital with at least 10+ years’ experience in technical B2B marketing
- PPC experience desirable
- CRM / Salesforce experience desirable
- Excellent communication, interpersonal and presentation skills
The successful candidate will be an instrumental member of the SMT charged with developing marketing strategies, liaising closely with the Product Manager, conducting market research; supporting the generation of product requirements. There are real opportunities for career development across this market leading global group which is poised for continued success and growth, where they also reward people with a top quartile package including an annual bonus on achievement of goals.
Should you want to make a difference and be part of a progressive company apply to the retained consultancy by emailing your CV to Isobel Riley at Kendall Poole Consulting Ltd quoting reference IMR/2547 to imr@kendallpoole.com. Suitable candidates will be contacted within 3 weeks.
